zero hour movement

1. Article 01

   Every count begins at zero. Every count but one.

2. Article 02

   Midnight is labelled 12. Midnight is the beginning. These cannot both be true.

3. Article 03

   Noon is labelled 12. So is midnight. A dial that names two opposite instants with one number is not a dial, it is a coincidence.

4. Article 04

   We propose no new symbols. Zero already exists. It is simply not on the clock.

Zero Hour Movement is a campaign to fix the one flaw every clock has ignored for centuries: noon and midnight are labeled “12,” the highest number on the dial, instead of “0,” where every count should start. We make the shirts for people who’ve noticed. Count from zero. Abolish the 12.